SOCIAL MEDIA MANAGER / COPYWRITER
January to May 2018
Jimmy the Greek is a popular Toronto-born Greek Quick Serve Restaurant (QSR) owned by franchisees. JTG have 52 locations in mall food courts across Canada and are growing.
Agency: Unite Creative
Creative Director: Rick Abrusseze
Social Strategist/Copywriter: Alex Coley
Art Director: May Tong
Client requested content with a focus on popular menu items like pita types & plate varieties. Our audience on Instagram primarily consists of males between 18-24 with a secondary target of M/F between 25-34. Posts embrace youthful audience's humour & champions Jimmy the Greek cult classics like the JTG Chicken Souvlaki Pita.
Instagram & Facebook targeted advertising campaigns
Followers: 380 up 171%
JTG Average Engagement: 11.80% VS. Industry Engagement Average: 3-6%
Strategy & Tactics
Use all original photos & animation
Create content that entertains & interacts with primary audience
Content reflects variety of pita selections like chicken souvlaki, veggie, gyro or chicken skewer
Geo-target Instagram posts to target popular JTG locations like the Eaton Centre, Scarborough Town Centre, Erin Mills using techniques like Add Location, geo hashtags, and primary audience & geo-targeted post promotions