CREATIVE ADVERTISING: COPYWRITING DIPLOMA  /

SENECA COLLEGE – 2015

PHOTOGRAPHY GRAD CERTIFICATE /

NSCAD UNIVERSITY – 2012

PHOTOGRAPHY & ART HISTORY HONOURS BA /

UNIVERSITY OF TORONTO – 2008

SOCIAL MEDIA SPECIALIST: Always-On Lead at SUBARU CANADA

March 2019-Present 

Industry: Auto

 

  • Community management & moderation including crisis management

  • Creation of communications guidelines & best practices

  • Development of always-on strategy & content planning 

  • Briefing, project management of vendor content & projects 

  • Copywriting for In-house creation 

  • Social account audits & improvements 

  • Industry influencer relations

  • User Generated Content development 

  • Creation of analytics & dealer reports

  • Partnerships & events: IRONMAN Canada, Triathlon Canada, Sea Otter Canada, Golf Fore the Cure, Canadian International Auto Show

 

 

 

COMMUNITY MANAGER at BEYOND MARKETING (FREELANCE)

January-March 2019

Industry: Real Estate

Accounts: RE/MAX Michelle Fraser Team

CASUAL COMMUNITY MANAGER at ZULU ALPHA KILO (FREELANCE)

August 2018-March 2019

Industry: QSR

Account: Tim Hortons

 

ENGAGEMENT SPECIALIST (COMMUNITY MANAGER) at PUBLIC INC. (FREELANCE)

October-December 2018

Industry: Health & Not for Profit

Accounts: Change Day Ontario, World Vision, UPnGO by ParticipACTION

 

SOCIAL MEDIA MANAGER / CONTENT CREATOR at YOGA TREE STUDIOS (FREELANCE)

​October 2017 -2018

Platforms: Twitter, Instagram & Facebook

Industry: Yoga, Wellness

 

 

SOCIAL MEDIA MANAGER / COPYWRITER at UNITE CREATIVE (CONTRACT) 

February-May 2018 

Platforms: Twitter, Instagram, Facebook, Pinterest & Snapchat

Industries: QSR & Lifestyle

Brands: Jimmy the Greek, Krinos Canada, Woodbridge School of Dance

 

 

SOCIAL MEDIA SPECIALIST / BLOG WRITER at THE SOCIAL NATION (FREELANCE) 

March 2017-February 2018, August 2018-Present 

Platforms: Twitter, Instagram & Facebook

Industry: Builders & Real Estate

Brands: Sundial Homes, Royalpark Homes, Mosaik Homes

 

 

JUNIOR COPYWRITER at RAIN43 (INTERNSHIP)

December 2016-February 2017 

Industries: Automotive & Government

Brands: Ontario Toyota Dealers, Ontario Ministry of Health & Longterm Care, Ontario Ministry of Transportation

 

MARKETING COORDINATOR at BANFF CENTRE FOR ARTS & CREATIVITY

May 2015-June 2016 

Industry: Not for Profit, Arts Sector