CREATIVE ADVERTISING: COPYWRITING DIPLOMA  / SENECA COLLEGE  2015

PHOTOGRAPHY GRAD CERTIFICATE / NSCAD UNIVERSITY – 2012

PHOTOGRAPHY & ART HISTORY HONOURS BA / UNIVERSITY OF TORONTO – 2008

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COMMUNITY MANAGER at BEYOND MARKETING (FREELANCE)

January 2019-Present 

Industry: Real Estate

Accounts: RE/MAX Michelle Fraser Team

  • Development of content strategy

  • Guidelines and best practices report generation

  • Planning & management of content calendars for Instagram, Facebook

  • Content creation including copywriting and design 

  • Community management & moderation duties

  • Creation of analytics reports

CASUAL COMMUNITY MANAGER at ZULU ALPHA KILO (FREELANCE)

August 2018-Present 

Industry: QSR

Account: Tim Hortons

- Community management & moderation duties for Twitter & Facebook

- Posting on Facebook, Twitter & Instagram including audience targeting

ENGAGEMENT SPECIALIST at PUBLIC INC. (FREELANCE)

October-December 2018

Industry: Health & Not for Profit

Accounts: Change Day Ontario, World Vision, UPnGO by ParticipACTION

  • Planning & creation of content calendars for Twitter, Instagram, Facebook, LinkedIn

  • Content creation including copywriting, design, photography & video editing 

  • Community management & moderation duties

  • Creation of analytics reports

  • Email marketing campaign creation


Highlights

  • Created #SICofWaste contest hashtag & copy for World Vision’s 2018 Social Innovation Challenge paid ads

SOCIAL MEDIA MANAGER / CONTENT CREATOR at YOGA TREE STUDIOS (FREELANCE)

October 2017 -2018

Platforms: Twitter, Instagram & Facebook

Industry: Yoga, Wellness

  • Content strategy

  • Social account audits & improvements

  • Industry influencer relations 

  • Community management 

  • Creation of paid ad campaigns  

  • Copywriting, photography & videography

  • Internal & external communication with OmTo, Waxon Waxbar, Fringe Festival & B Yoga, Parka Foods, etc..

 

Highlights

  • Photos showcased on profile branding & website

  • Teacher Training program promotional posts resulted in 5 new applicants by end of day. ​​​​​​​

  • Promotions for Charity Event: Save a Child's Heart fundraiser raised studio high of $500​ 

    • 60/40 non-studio member attendees created new business 

 

 

SOCIAL MEDIA MANAGER / COPYWRITER at UNITE CREATIVE (CONTRACT) 

 

February-May 2018 

Platforms: Twitter, Instagram, Facebook, Pinterest & Snapchat

Industries: QSR & Lifestyle

Brands: Jimmy the Greek, Krinos Canada, Woodbridge School of Dance

  • Communications manuals 

  • Social media calendars

  • Content Strategy

  • Copywriting & photography with Art Director 

  • Community management 

  • Monthly analytics reports 
     

​Highlights

  • Named new Krinos recipe website ‘Krinos Canada Kitchen’

  • Devised SEO-based strategy & branded content for Krinos Canada Kitchen Pinterest​ page 

 

 

SOCIAL MEDIA SPECIALIST / BLOG WRITER at THE SOCIAL NATION (FREELANCE) 

March 2017-February 2018, August 2018-Present 

Platforms: Twitter, Instagram & Facebook

Industry: Builders & Real Estate

Brands: Sundial Homes, Royalpark Homes, Mosaik Homes

 

  • Content strategy

  • Copywriting, photography & design

  • Community management including campaigns

  • Creation of paid social ads 

 

 

JUNIOR COPYWRITER at RAIN43 (INTERNSHIP)

December 2016-February 2017 

Industries: Automotive & Government

Brands: Ontario Toyota Dealers, Ontario Ministry of Health & Longterm Care, Ontario Ministry of Transportation

 

  • Concept & copywriting for radio, social posts, digital banners & YouTube 

  • Stock image searching

  • Casting call participation 

 

Highlights

  • Concept work for Ministry of Health’s Health Care Options YouTube campaign

  • Copywriting for Toyota Dealers of Ontario’s Smart Buy Event

 

MARKETING COORDINATOR at BANFF CENTRE FOR ARTS & CREATIVITY

May 2015-June 2016 

Industry: Not for Profit, Arts Sector 

 

  • Seasonal marketing plans 

  • Media planning responsibilities

  • Copywriting & copyediting of marketing materials 

  • Collaborating with in-house creatives

  • Following house style guide

Highlights

  • Copywriting of 2015 Christmas card

  • Record-breaking sell out of 2016's Performance in the Park

  • Devised an advertising exchange program between local like-minded organizations

    • Received thousands of dollars in free ad space