SOCIAL MEDIA MANAGER / CONTENT CREATOR
October 2017 to February 2018
Sundial Homes is a popular mid to luxury home builder serving Southern Ontario. Last year they celebrated 30 years in business. In fact, in 1992 they built the Aurora home I grew up in.
Agency: The Social Nation
Account Director: Sarah Menbari
Content Creator: Alex Coley
Client requested content with a focus on design trends, family values, and promotion of new & existing subdivisions for sale. Our audience on Instagram primarily consists of females between 35-44 with a secondary target of females between 24-35.
Instagram & Facebook targeted advertising campaigns
Strategy & Tactics
Create unified brand presence with stock photography using brand colours and repeated design elements
Offer useful daily tips to make home life easier for moms
Create design-centric content that inspires primary audience to imagine their 'new' home
Geo-target Instagram posts to building site locations using techniques like Add Location, geo hashtags, and primary audience & geo-targeted post promotions