SOCIAL MEDIA MANAGER / PHOTOGRAPHER
October 2017 to October 2018 
YOGA TREE STUDIOS is a Toronto-based yoga brand with five studios across Toronto and GTA. BlogTO recently voted the flagship location the #1 studio in Toronto. Yoga Tree is arguably one of the city’s top Toronto-born lifestyle brands. In addition to daily classes, the studio provides monthly workshops, various Yoga Teacher Training programs and houses a Wellness Centre of Registered Massage Therapists & Holistic Nutritionists.  

  

Overview 

Content promotes classes, workshops or events, and the growth of the Yoga Tree community to our main target of females aged 24-35 located in Toronto and the General Toronto Area. Posts focus on communicating a yoga-inspired healthy lifestyle, embraces positivity, gives thanks and is inclusive to all members of Yoga Tree.

   

  • Developing Twitter, Instagram & Facebook content to increase engagement rates across platforms 

  • Launching targeted Instagram & Facebook advertising campaigns to support efforts 

  • Capturing original imagery used on platforms for brand consistency & authenticity  

  • Local influencer outreach & management  

  • Organizing Blog features to support efforts 

  • Managing community moderation   

  • Integrating user-generated content into social media efforts 

Strategy & Tactics 

  • Use 90% original photography featuring instructors and students to affirm uniqueness of brand & studio (in and out of studio) 

  • Encourage UGC promote a sense of community  

  • Speak with warmth and thankfulness  

 

 

 

 

 

Key Campaign Wins

 

May 30, 2018 Save a Child’s Heart Fundraiser Promotion

Post converted to Yoga Tree's studio record for charity class donations. The Save a Child's Heart one hour yoga class raised $500 with all donations going to the Save a Heart Foundation. Promotions for Charity Event: Save a Child's Heart fundraiser raised studio high of $500​ and attracted a new studio audience. 

July 24, 2018: Yoga Teacher Training Promotion 

Post converted to 5 teacher training applications by end of day.