SOCIAL MEDIA MANAGER / PHOTOGRAPHER
October 2017 to October 2018
YOGA TREE STUDIOS is a Toronto-based yoga brand with five studios across Toronto and GTA. BlogTO recently voted the flagship location the #1 studio in Toronto. Yoga Tree is arguably one of the city’s top Toronto-born lifestyle brands. In addition to daily classes, the studio provides monthly workshops, various Yoga Teacher Training programs and houses a Wellness Centre of Registered Massage Therapists & Holistic Nutritionists.
Content promotes classes, workshops or events, and the growth of the Yoga Tree community to our main target of females aged 24-35 located in Toronto and the General Toronto Area. Posts focus on communicating a yoga-inspired healthy lifestyle, embraces positivity, gives thanks and is inclusive to all members of Yoga Tree.
Developing Twitter, Instagram & Facebook content to increase engagement rates across platforms
Launching targeted Instagram & Facebook advertising campaigns to support efforts
Capturing original imagery used on platforms for brand consistency & authenticity
Local influencer outreach & management
Organizing Blog features to support efforts
Managing community moderation
Integrating user-generated content into social media efforts
Strategy & Tactics
Use 90% original photography featuring instructors and students to affirm uniqueness of brand & studio (in and out of studio)
Encourage UGC promote a sense of community
Speak with warmth and thankfulness
Key Campaign Wins
May 30, 2018 Save a Child’s Heart Fundraiser Promotion
Post converted to Yoga Tree's studio record for charity class donations. The Save a Child's Heart one hour yoga class raised $500 with all donations going to the Save a Heart Foundation. Promotions for Charity Event: Save a Child's Heart fundraiser raised studio high of $500 and attracted a new studio audience.
July 24, 2018: Yoga Teacher Training Promotion
Post converted to 5 teacher training applications by end of day.